Module 6: Lab 3 Focus Groups

In this lab, I will design the audience personas I made with the appropriate visual vernacular, and also take my personas and make them into cards. The second step, I will interview my participants, run a focus group session, and collect data for analysis.

---

Personas

I used a mesh graphic element of dots and lines to connect pictures of people with pictures of pets to symbolize the relationship between pet owners and pets, while the two figures on the outermost spectrum of the audience were not associated with pictures of pets to representThere is no connection between them and the pet.

Audience Statement

Primary Audience

In this lab, I designed eight prototypes to create characters through the demographic, defining characteristics, and lifestyle stages. Based on the different positioning of these eight prototypes in the spectrum, I determined that my main audience is the people planning to own pets, and the age range is between 20-45 years old.

Stakeholders

This project is about helping pet owners live with their pets better, so any product, organization, business or individual that is related to pet life and pet-pet owner relationship may become a stakeholder. They may be pet hospitals/veterinarians, pet breeders, pet health products, pet medical insurance, pet food, pet training schools.

Interview

My focus group session consisted of three participants, Lexi (four-year pet owner), Yao (novice pet owner), and Ming (potential pet owner). The session lasted fifty-two minutes. At the beginning of the meeting, the participants were asked to sign the informed consent form, and after a brief self-introduction of the three participants, they entered the question-and-answer session, involving a total of six questions.

Questions:

1: Can you describe your attitude towards pets or your experience with pets? (Do you have any memorable stories?)

2: What preparations do you do before getting a pet?

3: Do you think it is important for pet owners to have a better life with their pets?

4: What do you think is the most important thing you need to do to live better with your pets?

5: Are there any tools that will help you learn about pets while you are raising or preparing to raise pets?

6: What do you think is the biggest difficulty or frustration in living with pets?

Timeline:

Gathering ( 13:00 -13:06 )

> Writing name tages

> Signing inform consent form

Introduction ( 13:06- 13:15 )

Question 1: Can you describe your attitude towards pets or your experience with pets? Or do you have any memorable stories? ( 13:15 - 13:19 )

Question 2: What preparations do you do before getting a pet? ( 13:19-13: 28)

Question 3: Do you think it is important for pet owners to have a better life with their pets? ( 13:28-13:35)

Question 4: What do you think is the most important thing you need to do to live better with your pets? (13: 35- 44)

Question 5: Are there any tools that will help you learn about pets while you are raising or preparing to raise pets? (13: 44- 13:52)

Question 6: What do you think is the biggest difficulty or frustration in living with pets? (13:52-14:02)

---