This lab brings analytical questioning techniques together with design to generate conceptual and visual insights. It will help to solidify who the audience(s) may be, and identify potential deliverables that you will explore further in your audience focus group later in the class.
Generate written content
Clarification
01. What do you mean by living better with pets?
02. Your main point is that helping pet owners live better with their pets can improve their sense of responsibility?
03. What does living better with pets relate to pet owners?
04. What does living better with pets relate to responsibility?
05. What is the most important thing about living better with pets?
06. Pet owners live better with their pets, in other words, can pet owners learn how to live with their pets correctly?
07. If I understand you; you mean pet owners learn how to live better with their pets or pets learn skills to meet life needs?
08. What is the difference between pet owners learning how to live better with their pets and pets learning skills to meet pet owners’ needs?
09. Can you expand on how pet owners can learn to live better with their pets?
Probing Assumptions
10. Are you assuming that pet owners learning how to live better with their pets can give pet owners a greater sense of responsibility?
11. Why living better with pet can help pet owners build the sense of responsibility?
12. How can I help pet owners develop a sense of responsibility by learning to live better with their pets?
13. Are pet owners assuming they don’t know how to improve their lives with their pets?
14. Are people who want to keep pets assuming they don’t know how to live with pets?
15. Can we assume that pet owners having better knowledge about pets can improve their lives with their pets and develop responsibility?
16. Can evaluating pet owners’ lifestyle to choose a pet as a first step help improve a better life for pet owners and pets?
17. Why choosing the right pet is a need for owners?
18. Are you assuming that evaluating pet owners’ lifestyle to choose a pet can help pet owners learn more about pets?
19. Why do you think evaluating pet owners’ lifestyle to choose a pet can help pet owners learn more about pets?
20. How does choosing the right pet help pet owners gain more professional information?
Reasons and Evidence
21. Is there a project, organization or company that is addressing this issue?
22. How did they solve this problem?
23. Why they want to solve it?
24. How are you different from them?
25. Do you have any background information or data that pet owners need to learn how to live better with their pets?
26. What can you do if the data shows that the pet owners don’t have enough access to learn the knowledge about pets?
27. What other information do you need?
28. How does these information can help you?
Viewpoints
29. You seem to be approaching this issue from the perspective of providing pet owners with knowledge about pets. Why did you choose this perspective rather than the perspective of training pets?
30. How would people who doesn’t think it’s important to live better with pets would respond? What can you do for them?
31. How do people who think the owner’s condition doesn’t affect their pets respond? What can you do for them?
32. How would you answer the objections that would come from someone who holds that owners learn pet knowledge can not build a stronger sense of responsibility?
33. How would you use graphic design to influence pet owners who want to improve the owner-pet relationship?
34. How would you use graphic design to influence people who don’t think the owner-pet relationship is important?
35. Is there any difference in design between the two?
36. Why do you think graphic design can help pet owners live better with their pets and increase their sense of responsibility?
37. Can other fields replace graphic design to solve this problem?
Probing Implications
38. What are you implying by living better with pets?
39. When you say living better with pets, are you implying improving the pet-owner relationship?
40. When you say living better with pets, are you implying that pet owners know more about their pets?
41. If pet owners and pets live better, will it help owners develop a stronger sense of responsibility?
42. If pet owners and pets live better, will it help pets have a better life?
43. If pet owners and pets live better, would it help the pet abandonment problem?
44. If pet owners know more about their pets, will pet owners have a more professional approach to dealing with difficulties in the future?
45. Can pet owners develop more confidence and responsibility by living better with their pets?
46. In addition to enhanced responsibility, what else can pet owners gain from living better with their pets?
47. What else can I do to help pet owners and pets live better?
48. If pet owners can live better with their pets by understanding their pet’s knowledge and their own conditions, then what else is necessary?
49. If we say that this is unethical, what would your response be?
Questions
50. What living better with pets assumes?
51. Would people who don’t have pets put the question differently?
52. How can professionals such as veterinarians, pet behaviorists and pet lovers settle this question?
53. Is “Living better with pets” clear enough? Do we understand it?
54. Is this problem easy or hard to solve? Why?
55. Does “living better with pets” requires us to evaluate specific information from pet owners?
56. Does “living better with pets” requires us to evaluate different breeds of pets?
57. Does “living better with pets” requires us to evaluate societal attitudes?
58. Do we all agree that how to live better with pets is the question?
59. To answer how to live better with our pets, what questions would we have to answer first?
60. Why living better with pets important?
61. Where did you get this idea?
Six most important questions
What is the difference between pet owners learning how to live better with their pets and pets learning skills to meet owners’ needs?
Answer: Pet owners can take better care of their pets by learning how to live better with their pets, which also means meeting their pet’s emotional needs. And pet training is giving pets the skills they need to live peacefully among humans and other animals.
Insight: Looking at the pet-owner relationship through the lens of the pet’s emotional needs can help pet owners better understand their pets.
Idea: I need to learn more about pet emotional needs and behavior patterns and help build better bridges between pet owners and pets through graphic design deliverables.
Why do you think evaluating pet owners’ lifestyle to choose a pet can help them learn more about pets?
Answer: Evaluate all aspects of a pet owner’s home life - hobbies, activities, personality, the type of pet that best fits the pet owner’s lifestyle. (Size of living space, Rental or own house, Daily life schedule of pet owners, Budget, Family member)
Insight: Pet owners can better choose their own pets and avoid unknown difficulties by evaluating their own situation.
Idea: I need to understand how pet owners’ different personal circumstances affect their pet’s life, and use deliverables to help pet owners evaluate pets that are right for them based on their conditions.
Do you have any background information or data that pet owners need to learn how to live better with their pets?
Answer: When pet owners and pets live together, their main source of information is the veterinarian. There is no doubt that veterinarians are the most accurate source of professional and authoritative information, but not the most effective way.
Insight: Today’s pet owners have less access to authoritative pet knowledge and information, putting them at risk of not being able to accurately address potential pet issues.
Idea: Building a platform that quickly provides pet owners with professional and authoritative pet knowledge through the deliverables of graphic design can help pet owners live a better life with their pets.
Why do you think graphic design can help pet owners live better with their pets and increase their sense of responsibility?
Answer: In the past 30 years, the pet ownership rate has risen from 56% of all households to 68%. Some changes to pet ownership are due to the emergence of technology and online purchases. However, most growth is due to changes in culture. With the universal generation and Z generation consumers enter adulthood, their accepted levels of pets and love pets are far more than their elder.
Insight: With the expansion and youngness of the pet industrial user group, it is essential to improve the user experience through a flat design.
Idea: I need to in-depth explore how to create communication and fluid visual effects and user experience through plane design to help the pet owner more efficient when gaining pet knowledge.
In addition to enhanced responsibility, what else can pet owners gain from living better with their pets?
Answer: “The foundations of mindfulness include attention, intention, compassion, and awareness, all of those things are things that animals bring to the table. People kind of have to learn it. Animals do this innately.” - Dr. Ann Berger, a physician and researcher at the NIH Clinical Center in Bethesda, Maryland.
Insight: Living better with pets, which can help pet owners reduce stress and even help them improve emotional and social skills.
Idea: I need to learn more about the benefits of pets to help pet owners realize the importance of living better with their pets.
Does “living better with pets” requires us to evaluate specific information from pet owners?
Answer: For younger pet owners, decision making is “a long, complex and often iterative journey,” the Pet Owner Paths report states. Millennials tend to cast a wide net when they’re looking for information to support a decision-they “actively gather, curate and assess information from many sources.”
Insight: The current pet market does not have a tool to help pet owners evaluate how they should choose and keep pets in terms of personal lifestyle, economic status, living space and personal characteristics.
Idea: I need to understand the emotional needs and behavioral patterns of different pets and match them to the pet owner’s personal situation.
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