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In this assignment, you will refine your best TFIs and conduct background research to understand the thesis topic landscape of your two most viable TFIs.
Refined TFI: Animal Homelessness
Step 1: Fact
According to Abandoned animal stats report, that the number of US stray animals has reached 70 million.
Step 2: Problem statement
Many pet owners do not have a sense of responsibility and do not know how to care for pets before they get them, making them more likely to give up their pets when they encounter unknown difficulties in getting along with pets.
Step 3: Goal
I will use graphic design to educate pet owners on the right mindset and approach to raising pets.
Competitors and analogous examples
1. Illustration – Barking Store
The series of illustrations for the article about Russian pet shelter project “Barking Store” who created not just a shelter but the cultural movement and community who helps other shelters in different Russian cities. The Barking Store started out as a small online store selling merchandise to support animal shelters.
(https://www.behance.net/gallery/112828855/Barking-Store tracking_source=search_projects%7Cpets%20guide )
2. Branding – PET HOOH
Already a very interesting e-commerce industry pet nutrition is also one of the fastest growing. E-commerce Pet food Brand ‘HOOH’ has a truly unique visual because of the moving eyes. This friendly fun logo is flexible that adapt to different contexts such as a mobile Apps, SNS and also in many offline application.
3. Branding – Sinergia Canina
The series of illustrations for the article about Russian pet shelter project “Barking Store” who created not just a shelter but the cultural movement and community who helps other shelters in different Russian cities. The Barking Store started out as a small online store selling merchandise to support animal shelters.
4. Branding – WoofCare
WoofCare is a fictional mutual health insurance reinvented for our pets.
Propose tools to simplify exchanges:
A health book and a membership card that accompanies our favorite companion throughout his care;
A care sheet to mediate between treatments from the veterinarian and WoofCare;
A mobile application, the essential daily tool to record appointments, vaccine reminders, etc.
5. Poster – Pro-Earth WWF
Portland-based designer Andrew Fowler made dogs the focal point of his poster designs for WWF’s Pro-Earth campaign, which looked to raise awareness of animal rights and the need to “protect, defend [and] preserve” wildlife.
Use of black and white photography, an alarm-red pop of color and minimal layouts and typography come together to create a somber and impactful poster campaign. (https://www.behance.net/gallery/28206425/Protect )
6. Branding – OMW
OMW is not “On My Way” as you normally think, but a new term for youngsters to shout for their pets: “Oh Meow Woof”. This is also the name of a new pet store in town built by a team of young artists to worship all pets’ beauty. Honestly, they concentrate on fulfilling the needs of dog - cat’s owners, but will not say no to help any lovely species out there. We offer not only a variety of animal supplies and pet accessories including food, treats, toys, collars, leashes, cat litter, cages… but also a new vibe of pet worshippers - powerful, young, and energetic.
7. UI/UX Design – Paw&Feed
This application is specially designed for stray animals in need. Users mark the location of stray animals on the map and inform people who want to help.
8. Web Design – Animal shelter Lācīši
This a website redesign for the animal shelter Lācīši where you can adopt pets who need shelters.
9. Branding – Happy Doggo
A Community Of Dog Lovers
10. Branding – Good Boy
This project asked us to produce a physical product range to then be branded and marketed. I created the brand ‘Good Boy’ that intend to illustrate the fun and friendly personalities of dog breeds often seen as scary and unlikeable. Ultimately, this aimed to change public perception and increase the adoption of these dogs from shelters. (https://www.behance.net/gallery/86513581/Good-Boy-Identity?tracking_source=search_projects%7Cstray%20pets%20 )
Gaps and opportunities
Gaps
1. Barking Store
Social organizations and designers are beginning to realize that through design and cultural campaigns can help promote animal shelters, but the root cause of stray animals is the lack of responsibility of pet owners and the lack of awareness of scientifically raising pets.
2. PET HOOH
Graphic design pays more attention to recognizable brand vision and emphasizes product characteristics in the pet nutrition market , but ignores that only by enhancing pet owners’ awareness of scientific feeding of pets can the demand for pet nutrition products be further increased.
3. Sinergia Canina
Graphic design can increase the visibility of the training center to help more people understand the market. But the limitation of this market is that it is only in the emotional aspect, and does not involve some basic common sense and theory of raising pets.
4. WoofCare
Graphic design about pet insurance can help more people understand how to better protect their pets. But the gap is that insurance is designed for certain diseases of pets, and many diseases of pets are caused by the negligence of the owner or the lack of knowledge about pet diseases.
5. Pro-Earth WWF
A series of posters that save the animal campaign concept can make the audience aware of the topic in specific settings, such as exhibitions, street advertisements. But only the poster deliverables are lacking in audience interaction and communication.
6. OMW
It is a great concept to create a new atmosphere through graphic design that provides pet admirers and caters to the needs of cat and dog owners. But it is this unprepared frenzy that eventually leads to pet homelessness due to pet owners’ personal reasons, such as moving, getting married, or losing their jobs.
7. Paw&Feed
There are more and more graphic design works created for stray animals, such as adoption platforms and rescue projects. But none of these projects address the fundamental problem of stray animals, which is the abandonment of pets due to the lack of responsibility of pet owners.
8. Animal shelter Lācīši
At present, the design projects for stray animals focus more on how to rescue and adopt in concept, and reflect more smooth user experience in design. But graphic design fails to pay attention to the root cause of the problem of stray animals, which is irresponsible abandonment.
9. Happy Doggo
An internet community created for dog owners is an effective way to have a harmonious relationship between people and pets. This type of community mainly provides posting photos, such as Instagram, and interaction between pet owners. There is a lack of educational content for pet owners.
10. Good Boy
Helping to change public perceptions of some breeds of dogs through design and increase adoption of these dogs is an interesting angle. But design can help people understand a dog breed and eliminate prejudice, but the current results are not effective in helping these dogs avoid secondary abandonment due to irresponsible owners.
Opportunities
1. Barking Store
Graphic design can help shelters promote and educate the target audience and the society about the responsibility of raising pets and the importance of how to raise pets scientifically, so that the number of stray animals can be reduced to help shelters reduce stress and increase adopters’ awareness.
2. PET HOOH
The growth of the pet nutrition market means that more and more pet owners are becoming concerned about the health of their pets. If the graphic design combines the scientific concept of pet feeding and pet nutrition through a specific visual language, it will be a potential opportunity.
3. Sinergia Canina
The Canine Cognitive Emotional Training Center is a very effective way of connecting pets with their owners and making people aware of the owner’s sense of responsibility. Therefore, a platform similar to the Dog Cognitive Emotional Training Center that combines the cognitive education of pets with the scientific knowledge of pet raising will have more potential to improve the owner’s sense of responsibility.
4 WoofCare
Pet insurance is a market that has gradually developed in recent years. Graphic design can add the function of how to raise pets scientifically in pet insurance products. On the one hand, pet insurance can help owners get more help and benefits. On the other hand, a good user experience can help pet insurance gain more attention.
5. Pro-Earth WWF
Having information on where about to donate and to be aware of not only wildlife but our own domestic animals we cherish everyday can lead to greater social responsibility towards pets on a broad level. Different graphic design deliverables can help projects enhance attitudes towards scientific pet keeping.
6. OMW
Brand design is an effective way to combine brand vision, social issues and commercialization. Through brand visual design, we can not only design the visual language for pet stores, but also provide a platform to teach pet owners how to raise pets more scientifically.
7. Paw&Feed
An app designed for stray animals in need can add an educational and popular function to help people involved in stray animal rescue and adoption pay more attention to how to keep pets and enhance their sense of responsibility.
8 Animal shelter Lācīš
The application of graphic design in the website combined with improving users’ scientific knowledge of pet feeding is one of the possibilities to fundamentally solve stray animals.
9. Happy Doggo
Internet communities can not only provide opportunities for interaction, but also transmit opinions and attitudes in the form of published articles. Therefore, community as a deliverable can provide an avenue for graphic design to raise awareness about the science of feeding pets.
10. Good Boy
This design project cleverly uses people’s prejudice against some dogs to better help the audience understand some characteristics of pets, so as to increase the probability of such pets being adopted. If we can enhance people’s awareness of pet responsibility and how to raise pets scientifically through graphic design, it will provide a guarantee that these pets will not return to shelters.
Data and Insight
Reading - Article
The article describes the trend of people changing their lifestyles, shifting to remote work and reducing social interaction as a result of the pandemic. This gives people more time, space and space to start meeting their emotional needs by buying and adopting pets. However, due to the social external factors brought about by the epidemic, in addition to changes in lifestyle, it is also accompanied by the risk of unemployment and income reduction, which will not only increase the risk of economic stress for pet owners, but also increase the economic pressure of pet owners, resulting in unable to afford pet daily and medical expenses. Either way, financial stress can easily lead to pet abandonment.
Insight
People are more likely to choose to keep pets because of emotional needs and extra time, but ignore whether economic factors and their own anti-risk factors can prepare for long-term pet keeping.
Through the survey of pet owners and whether they are ready to own a pet, I found that a large percentage of pet owners lacked the knowledge needed to care for their pets before they had pets, but 70% of dog owners said they wanted to learn something new ways to keep your dog healthy. I realize that when pet owners intend to keep pets, providing timely knowledge and personal assessments of pets can go a long way in helping would-be pet owners weigh whether and how to keep pets.
Insight
Before deciding to keep pets, help people who want to keep pets to research what pets are suitable for them according to personal family needs, objective conditions, economic conditions and other factors, so as to avoid them giving up their pets because of the gap between reality and expectations and unexpected difficulties in the future.
Watching - TED Talk
According to veterinarian, dog trainer and animal behaviorist Ian Dunbar, many pet owners ignore the nature and instincts of their animals and simply make instructions and rules to their liking.
Insight
By training dog owners in proper conduct and understanding the internal factors of animal behavior, owners can build better relationships with their pets.
TED researcher Laurel Braitman, author of Animal Madness, shares the story of her dog with multiple mental illnesses, her attitude and how she deals with it.
Insight
Building relationships with pets that resemble human-like relationships helps pet owners be more tolerant of their pets.
Other data
Refined TFI: Negative Comments on the Internet
Step 1: Fact
A 2014 Pew Research Center study found that 22% (one in five) Internet users had been victims of online harassment in the comment section of a website.
Step 2: Problem statement
Many internet users fall victim to online harassment in the comments section and negatively impact their mental health.
Step 3: Goal
I will use graphic design to help internet users take positive steps in the face of negative reviews.
Competitors and analogous examples
1. Exhibition – Don’t Bully
Poster and Tickets for Exhibition “Don’t Bully” Project “Don’t Bully” is a propaganda to stop bullying,infringe,kill and violence to informal people, LGBT people,womens,kids,mens and for those who are oppressed. Designers hope this project can change the people, their mind and their desire for violence and mockery.(https://www.behance.net/gallery/97232427/Exhibition-Dont-Bully?tracking_source=search_projects%7Ccyber%20bullying )
2. Typography – BrainGrammed
BrainGrammed is a magazine covering three main topics about social media and its negative impact on society, especially teenagers; Body Image, Face Filters and CyberBullying.
3. Typography – Carrot Teeth
The brief for the project was to create a narrative inspired by our childhood - designer worked on an illustrated zine, in which she visualized and expressed my experiences with bullying; aesthetically, designer was inspired by risograph and screen printing techniques.
4. Typography – Motus - Einblicke ins Innere
This book takes you into a world of emotions that are both oppressive and touching. Not only should it provide insight into how bullying feels, but it should also demonstrate the characteristics of bullying. The fictional story of the protagonist Mona is the result of her own and other victims’ experiences.
5. Video – Malicious Comments
Malicious Comments, a crime that leaves an indelible scar on their target, have become a hot topic these days due to the social issues they have caused. Taking the theme of Malicious comments, which are also known as ‘Silent weapon’ or ‘Online killer’, this video installation expresses their severity, violence, and negative influence. By combining sounds of violence with the video installation with, I tried to create an immersive space that implies how hate comments attack people anonymously and severely affect their victims.
6. Poster – Dont look down
Don’t look down is a mental health awareness brand. This campaign is in brazil. Unlike a lot of mental health campaigns, DLD targets people that are unaware of the importance of mental health and what people go through who have it. This campaign is called don’t look down because we want to remove the stigma around mental health. In brazil, mental health is not a big topic with a lot of people not coming out with it in fear of being looked down on. This is a big reason why people don’t get treatment for their mental health issue because of the stigma by family members, friends and society.
7. Branding – Kind Mind
Kind Mind is created for the purpose of providing knowledge about Mental health, Emotional first aid. In addition, we will share exercises to help you adapt and overcome negative emotional experiences. All contents are written as easy to understand, accessible as possible.
8. Typography – Names You Give Me
From the perspective of Chinese society, nicknames are considered to be a joke, or they are considered as informal, and a way of familiarizing one’s self with others. However, these nicknames may invoke feelings of inferiority and self-negative emotions, which can shape people’s character.
9. Poster – Online Harassment Poster
This poster aims to encourage more people to read up on the current internet crisis by highlighting the ongoing issue of online harassment as mentioned in Mozilla’s Internet health report.
10. Typography – How Sexual Harassment Can Affect Mental Health
This project uses visual language to express the mental impact of sexual harassment.
(https://www.behance.net/gallery/124213083/How-Sexual-Harassment-Can-Affect-Mental-Health-A-ZINE?tracking_source=search_projects%7CHarassment)
Gaps and opportunities
Gaps
1. Don’t Bully
This is a discussion about bullying at a broad level. But nowadays society is gradually relying on the Internet to move towards the digital age, and the Internet has become a gray area.
2. BrainGrammed
This project focuses on the problem of cyberbullying, the project pointed out the problem of cyberbullying and some incidental network phenomena, and gave some suggestions. But the mental health problems that cyberbullying can cause needs to be highlighted.
3. Carrot Teeth
This project uses its own experience to uncover the inner struggle and pain of the bullied. It’s a great way to let the audience know a real situation. But in this project only the problems faced by designers are presented and cannot cover all bullying phenomena, especially cyberbullying. owners.
4. Motus - Einblicke ins Innere
The project tells the characteristics, feelings and consequences of bullying from the perspective of the victim of bullying through graphic design. But studying the mindset and purpose of bullies can provide a more complete picture of the issue.
5. Malicious Comments
This project expresses how hateful comments attack people anonymously and severely affect their victims. But the proliferation of malicious comments is not only because the network environment can be anonymous, more reasons need to be mined.
6. Dont look down
This project changes perceptions and attitudes about mental health through graphic design that communicates how mental health affects people and educates them about symptoms. The project doesn’t tell what the consequences of negative attitudes toward people with mental illness are.
7. Kind Mind
This program helps people adjust to and overcome negative emotions, but lacks an understanding of what causes them.
8. Names You Give Me
Through social research and personal experiences, the project has demonstrated the phenomenon of verbal violence, such as people laughing at other people’s names. The project analyzed the impact of this phenomenon, but lacked a solution.
9. Online Harassment Poster
This project uses posters to make more people aware of the ongoing problem of online harassment mentioned in the Internet Health Report. But there is a lack of ways to help victims solve their problems.
10. How Sexual Harassment Can Affect Mental Health
This project fully introduces what sexual harassment is, how sexual harassment affects victims and how to deal with sexual harassment in the form of a magazine. However, sexual harassment is no longer a real-life problem and is becoming more and more serious in social media. Do the two different scenarios have different effects, and are there different solutions?
Opportunities
1. Don’t Bully
Society has started to realise the seriousness of bullying and the urgency of this problem needing to be changed. On this basis, cyberbullying can be changed to a certain extent, but it needs to be dealt with in a way that is different from the reality of the network.
2. BrainGrammed
Not only do we need to face up to the problem of cyberbullying and bravely face verbal violence from the Internet, we also pay attention to the mental health problems caused by cyberbullying.
3. Carrot Teeth
These real situations can be expressed by collecting real cases of different Internet users being bullied by cyberbullying, combined with graphic design.
4 Motus - Einblicke ins Innere
It can combine the experience and mentality of the bully and the bullied in the network to show the phenomenon of cyberbullying from an opposite perspective.
5. Malicious Comments
Projects need to have a deep understanding of all the causes of cyberbullying so that they can be more targeted to help victims of bullying to face the problem of bullying.
6. Dont look down
This project could add a section on the impact of negative societal attitudes towards mental illness through graphic design.
7. Kind Mind
The project combines bullying as the cause of negative emotions and methods to solve negative emotions, which can not only help victims to solve problems, but also make society understand the harm of bullying and reduce bullying.
8 Names You Give Me
Projects can use different deliverables to combine impacts and solutions, which can help victims while reaching a wider audience about the harm.
9. Online Harassment Poster
Projects can make more people aware of the problem, but we need to help victims with more meaningful solutions. Emphasizing bullying and providing solutions to face bullying through graphic design will make the project more meaningful.
10. How Sexual Harassment Can Affect Mental Health
Sexual harassment is also a very important phenomenon in cyberbullying. Graphic design can be used to express different behaviors and psychological problems of the same bullying phenomenon in different scenarios.
Data and Insight
Reading - Article
It is mentioned in the article that cyberbullying is not only name-calling and harassment, embarrassing language is also a form of cyberbullying. Of those who experienced some kind of online harassment, two-thirds said they experienced verbal abuse, and 54 percent were the target of embarrassment.
The article also mentioned that in the case of cyberbullying, discussions of social issues are prone to verbal violence. Some respondents have said in open-ended questions that they have been named or otherwise harassed for expressing political or religious views.
Insight 1
Minorities and people who think differently from others are more vulnerable to cyberbullying.
Insight 2
On the Internet, many people will abuse and harass people who disagree with them, instead of accommodating different viewpoints.
The article mentions that cyberbullies can anonymously post hurtful and emotionally scarred comments. These comments can be posted publicly on the teen’s photo or privately via direct messages. Additionally, an image or comment can become “viral” by instantly sharing it with others.
Insight
The potential hidden danger and impact of cyberbullying may be far greater than other bullying behaviors, because the network spreads widely, spreads fast, anonymous and tamperable and other properties make the results more uncontrollable.
Watching - TED Talk
Whether you have one follower or a million, we’ve all witnessed nastiness and hate speech on social media. YouTube content creator and mental well-being motivator Peachy Liv advocates for a kinder, more respectful digital world -- and urges us all to reflect before we share our thoughts online.
Insight 1
In the online world, we need more self-acknowledgement. When we feel embarrassed or stressed by online comments, perhaps the stress also comes from ourselves.
Insight 2
When dealing with cyberbullying, focus not only on mental health issues, but also on building a sense of self-identity.
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