Mod 3: Major Project / Thesis Materials

Refine the thesis deliverable that you have chosen to work on first.

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Concept 1:

Concept 2

Concept 3

Not finished, still working on animation

Typeface Explorations

Small caps

Type size

Different Typeface: Bodoni

Different Typeface: Caecilia LT Pro

Color Explorations

Reflection

• How are your typeface and color choices working (or not)? Currently, the sans serif fonts in my visual system work well with motion graphic ads because sans serifs fit well on screen. During the font exploration, I experimented with serifs, however, it was hard to see clearly in the animation. The current color palette can also add a lot of interest to advertising, for example in animations where color changes can be used to emphasize the narrative.
  

• How might you add visual interest to the deliverables using type/color? In terms of the type, I tried different combinations of font size and scale, different style, and varied the case of the typeface from my visual system. And I also tried different typefaces, like serif and slab serif. I think the contrast of the typeface's size can highlight the information effectively. In terms of color, I experimented with desaturating some of the colors in the original palette, as well as experimenting with completely different color schemes. I've found that experimental palettes are great for highlighting information, however, I'm not sure if it fits my theme.
  

• What is something new or interesting that you learned in this process? Before re-exploring fonts and colors, I thought the visual system was hard to change once it was set. However, in the process of experimenting, I found that as I continue to learn more about my theme, the perception and choice of fonts and colors will also change. Therefore, I realized that as long as the time is manageable, we should try to test any element in the deliverable until all parts are suitable enough.

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Previous Outcomes

DS Chart

Materials Matrix

Click the photo to read more.

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