Mod 1: Major Project / Thesis Materials

Identify three possible research methods.

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I chose to test deliverables 3, which is a set of dynamic graphic ads placed on social media such as Instagram for marketing the brand and product (app).

Here are three research methods that I think will work:

Focus Group In this type of test, participants can provide their views, feelings, and attitudes about a product, service, marketing campaign, or brand, and they can also share their experiences, stories, memories, perceptions, wants/needs, and fantasies. Focus groups can help me get participants' views and needs on social media ads, and let me understand what kind of ads will prompt them to click, and what kind of ads will make them choose to ignore.

Behavioral Design This deliverable is based on social media platforms, so understanding user behavior when using social media is critical. And Behavioral Design can let me know what design can make it easier for users to click on the advertisement, and what design restricts the user's click. The collection of this information can help my advertisement get more attention and clicks, and finally, achieve the purpose of marketing the app.

Prototyping In terms of prototypes, at this stage, I would choose a high-fidelity prototype to test with participants. Because in Thesis 1 I have built the visual system, the sketches of the ad will follow the visual system, so the high-fidelity prototype can test whether the current visual system works, and have the opportunity to get feedback on what needs to be improved visually. In addition, the high-fidelity prototype uses a mobile phone as a carrier, and testers can complete the entire task and interaction on the mobile phone, which means that the interactive prototype can provide me with a real user experience.

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Previous Outcomes

DS Chart

Materials Matrix

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