Module 11: Materials Matrix

In this assignment, I will refine my DS chart and use my visual system to do so. Sketch out the materials matrix on the computer.

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Refined DS Chart

Materials Matrix

Refined Keywords

Guide, Lively, Dynamic, Colourful, Modern, Soft, Curvilinear, Warm, Energetic, Vivid, Communicable, Interactive, Influential, Infectious, Emotional, Educational, Overlap, Mutual, Balanced, Lovely

Storyboard

Many people enjoy the company of a dog or cat and would never consider getting rid of their pet who is seen as another member of the family.

Nevertheless, in many cases the coexistence of humans and animals is not always successful and sometimes the relationship fails.Based on statistics, there are 85 million of American homes include a pet. However, 70 million pets are estimated to be homeless.

Our pets give us so much – love, companionship and emotional support – how is it possible they can be abandoned?

Problematic behaviors, animal health and financial factor are the most common reason that owners give up their pet.

When the pets end up in a shelter, it is not their fault. However, most cases can typically be traced back to their owners not having fully considered the responsibilities of pet ownership before getting pets, making them more likely to give up their pets.

Therefore, helping potential pet owners establish the correct concept before adopting pets and make comprehensive preparations can increase the sense of responsibility and reduce the possibility of pet abandonment.

I want to use graphic design to educate potential pet owners on the right mindset and approach to choosing, caring for and living with a pet.

How can I better help potential pet owners? I will focus on three areas:

first, assessing people’s current lifestyles to determine if they are suitable for pets;

second, understanding different pet breeds to choose the right pet;

third, connecting potential pet owners and reliable ways to get pets.

These four deliverables can effectively reinforce my concept: Pop-Up Event: An opportunity for potential pet owners to network with breeders and pet experts.

Publications: A playful learning kit to help viewers learn about pets. Multimedia: An app and website that helps potential pet owners match suitable pets and learn about pets.Advertising: A way to find more potential users to help them live a better life with their

pets.

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Process Gallery